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For years, Jason Gaylord observed how many brilliant marketing techniques often missed their targets. Jason became determined to identify this "Critical Miss" problem. |
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| He identified the “Critical Miss” problem as not knowing your audience or implementing strategies that appeal directly to that audience. It sounds simple, but too often knowledge of the audience is assumed, and therefore the message is misdirected. As a result, companies create boundaries between their products, services and customers by failing to effectively communicate knowledge, value and enthusiasm about their business.
Once the "Critical Miss" challenge was solved, Jason founded Spotlight10 and assembled a team ideally qualified to implement and create new communication paradigms. He sought wisdom in Bob Reynolds and Gordon Ziemkowski. He selected unparalleled experience in the persons of Patrice Smith and Amy Hughes. And found professionalism and the attention to detail in Betty Pham. He demanded exceptional creative talent, and lured on board Liz Kiley, Gordon Doucette and Kyle Myers. Finally, Jason wanted a fresh perspective on all mediums available and completed the team with Tonya Hughes.
Today, the Spotlight10 team offers exceptional expertise in every aspect of a company's business efforts. By developing the 10-Step Success System, we have completely redesigned the way you think about marketing. What began as one person's vision now stands as an enticing and vigorous system for successful business development. Step into the light and check it out.
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